PharmaClient

The PharmaClient is a customer relationship management (CRM) system that utilizes the basic information conserning physicians, doctors, nurses, pharmacy personnel, etc. Moreover, it adopts DoIT methods of customer relationship and behavior. Its interface is developed and tailored specifically for pharmaceutical business. The aim of developing the solution was to offer for individual sales reps and entire sales force an easy-to-use system ready for fast implementation. The interface enables gathering information so that it reflects the unique interchange between sales rep and doctor. Furthermore, DoIT has developed the solution to be suitable for OTC companies with, for example, on-line ordering forms. 

Are you able to measure progress? 

The main features are: 

• Two dimensions - basic tools to handle daily routines and administrative tools for user maintenance as well as tailored parameters.
• Client search - search for practice types combined with different targeting criteria 
• Client information - basic information at level of a practice type or a company, or open different views (Responsibility, Events, Hierarchies, and Memo for detailed info).
• Sales process information at individual level - gathered according to DoIT's sales process concept, and both open fields (eg. Objective) to flexibly gather information and pre-structured parameters (eg. Therapy) to help sales process and to ease information.
• Meeting information - adjust/monitor detailed information about representative calls and participants.
• Calendar - the right place at the right time

Open integration:

• Implemeted in Java
• XML for client-server communication
• Three-tier architecture