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PharmaMap

PharmaMap utilizes the latest geographic information systems (GIS), and is a stunningly comprehensive, yet visual operating system. PharmaMap is designed to convert data from various sources into visual conclusions for an immediate increase in productivity. It is completely different from all conventional market analysis software, typically used only by analysts and a few competent managers.


The main features are: 

  • World's first integration of pharmaceutical marketing data projected on one screen a simple, single view of each operator-defined performance meter on a dashboard-like view.
  • Analysis and a global view of all the available market data combined with e.g. revenues and customer information for measuring performance.
  • Tailored to integrate any information source available with the others.
  • Typical sources are: geographic data, sales data, client data, CRM-system data, wholesale data, volumes, revenues, internal sales costs, etc.

Just a mouse click away:

  • Any map location and related sales graphics are fully synchronized simultaneously.
  • Choice of different client groups and segments.
  • Instant drill-down from nation-wide view through to the level of one single client, e.g. physician, and back again.
  • Instant movement between geographic horizons and from one region to another, large or small area coverage.
  • Separate window opens to show detailed information of a location (e.g. list physicians in a selected hospital and related CRM-information).

Main benefits are:

  • Visual, automatically adapting regional sales planning information.
  • All business critical information in one view at the same time.
  • Specific sources of information fully tailored to any need.
  • Simple data update and access as new data becomes available.
  • Simple to use - from sales reps on the field to the top management in the HQ - the view scales to the required area of responsibility.
  • Will multiply the value of the information you own and pay for anyway